Hi,
I'm Ryan
Hi,
I'm Ryan
— I’m an Austin-based UGC creator specializing in strategic content for paid media. I help brands bridge the gap between creative storytelling and performance, using a framework built on 100M+ views and $1M+ in sales to drive measurable results.
— I’m an Austin-based UGC creator specializing in strategic content for paid media. I help brands bridge the gap between creative storytelling and performance, using a framework built on 100M+ views and $1M+ in sales to drive measurable results.
— I’m an Austin-based UGC creator specializing in strategic content for paid media. I help brands bridge the gap between creative storytelling and performance, using a framework built on 100M+ views and $1M+ in sales to drive measurable results.
Recent Collaborations
Recent Collaborations
Recent Collaborations
Case Study:
Hear Your Story Books
Case Study:
Hear Your Story Books
The Challenge
Hear Your Story wanted to expand their reach on TikTok Shop. The goal was to create content that resonated personally with their audience to drive both brand awareness and direct sales for their family remembrance journals.
I leveraged high-emotion psychological hooks—focusing on legacy and the 'fear of loss'—to stop the scroll. By pairing sentimental storytelling with a high-urgency CTA, I created a repeatable 'conversion loop' that turned viewers into immediate buyers.
The Framework
The campaign generated 75M+ total views and $700K+ in GMV from just 3 videos.
The top performer hit 14.9M organic views and moved $100K in product in a single week, proving the power of a strategy-first creative approach.
The Results
The Challenge:
Hear Your Story wanted to expand their reach on TikTok Shop. The goal was to create content that resonated personally with their audience to drive both brand awareness and direct sales for their family remembrance journals.
I leveraged high-emotion psychological hooks—focusing on legacy and the 'fear of loss'—to stop the scroll. By pairing sentimental storytelling with a high-urgency CTA, I created a repeatable 'conversion loop' that turned viewers into immediate buyers.
The Framework:
The campaign generated 75M+ total views and $700K+ in GMV from just 3 videos.
The top performer hit 14.9M organic views and moved $100K in product in a single week, proving the power of a strategy-first creative approach.
The Results:
The Challenge
Hear Your Story wanted to expand their reach on TikTok Shop. The goal was to create content that resonated personally with their audience to drive both brand awareness and direct sales for their family remembrance journals.
I leveraged high-emotion psychological hooks—focusing on legacy and the 'fear of loss'—to stop the scroll. By pairing sentimental storytelling with a high-urgency CTA, I created a repeatable 'conversion loop' that turned viewers into immediate buyers.
The Framework
The campaign generated 75M+ total views and $700K+ in GMV from just 3 videos.
The top performer hit 14.9M organic views and moved $100K in product in a single week, proving the power of a strategy-first creative approach.
The Results
75m+
75m
Views
$700k
GMV
56K
Units Sold
Some Brands I've Worked With
Some of the 100+ brands
i've worked with
Here's how I can help your brand….
Paid Media UGC
High-performance video content specifically engineered for paid social. I focus on direct-response creative that lowers CAC and turns viewers into customers.
Direct Response Scripting
Crafting scripts built on psychological triggers and proven frameworks. Every word is designed to stop the scroll, handle objections, and drive a specific action.
Creative Strategy
Applying the same ROI-driven frameworks I use for my own brand, I build strategy around specific customer avatars and hook-testing to ensure we’re hitting the right angles to scale.
Performance Editing
Optimizing raw footage for platform-native retention. I use fast-paced, conversion-focused editing to maximize watch time and push users toward the CTA.
Paid Media UGC
High-performance video content specifically engineered for paid social. I focus on direct-response creative that lowers CAC and turns viewers into customers.
Creative Strategy
Applying the same ROI-driven frameworks I use for my own brand, I build strategy around specific customer avatars and hook-testing to ensure we’re hitting the right angles to scale.
Direct Response Scripting
Crafting scripts built on psychological triggers and proven frameworks. Every word is designed to stop the scroll, handle objections, and drive a specific action.
Performance Editing
Optimizing raw footage for platform-native retention. I use fast-paced, conversion-focused editing to maximize watch time and push users toward the CTA.
Why work with
me?
Here's how I can help your brand…
Why work with me?
I specialize in high-performance creative that bridges the gap between traditional brand values and modern short-form storytelling. As an e-commerce brand owner myself, I have an intimate understanding of ad platforms and the metrics required to move the needle.
As a GenX creator based in Austin, TX, I create relatable content for the highest spending demographic, and help brands across various industries drive awareness and—more importantly—generate the sales required to scale and maximize customer lifetime value.
I specialize in high-performance creative that bridges the gap between traditional brand values and modern short-form storytelling. As an e-commerce brand owner myself, I have an intimate understanding of ad platforms and the metrics required to move the needle.
Based in Austin, TX, I help brands across various industries drive awareness and—more importantly—generate the sales required to scale and maximize customer lifetime value.
I specialize in high-performance creative that bridges the gap between traditional brand values and modern short-form storytelling. As an e-commerce brand owner myself, I have an intimate understanding of ad platforms and the metrics required to move the needle.
As a GenX creator based in Austin, TX, I make relatable content for the highest spending demographic, and help brands across various industries drive awareness and—more importantly—generate the sales required to scale and maximize customer lifetime value.
Let's discuss your marketing needs and see where i can help!